Every second, billions of searches are performed on Google, and a large portion of those search results include paid advertising. Google ads help businesses generate visibility, drive traffic, and connect with customers at the moments that matter most.
From major brands to your local service competitors, everyone seems to be running Google Ads campaigns these days. It’s not because it’s out of their budget or difficult to run—it’s because it is an effective way to gain visibility, drive traffic, and grow business.
The key to running a successful Google Ads campaign is understanding how it works. This free Google Ads Grader tool can assess your campaign and highlight areas where you can improve.
Google Search Ads are text, image or video ads that appear when people search for a specific term on Google. These ads can be displayed at the top or bottom of the search engine results page (SERP), and the positioning varies depending on how competitive the term is, and how relevant an ad is to that query.
When you select a keyword for your ad, it becomes part of an automated auction in which other advertisers are bidding to have their ad displayed alongside the search result. The ad that receives the highest bid will be displayed most prominently, but Google also considers relevance and quality when choosing which ads to display—in other words, which ones get a higher Quality Score. As a result, high Quality Scores can lower your cost per click (CPC), helping you maximize your ROI.
Google Shopping google ads services – CMO Media Lab Ads allow you to showcase products directly in the search results, showing them with images, prices and store names—it’s like a digital storefront on Google. Google Shopping Ads can be displayed on desktop computers, mobile devices, and tablets, and can target users based on their previous searches, the websites they visit, or even the type of content they’re viewing. For example, if someone is searching for “running shoes,” a shoe store might be able to serve them an ad for a new pair of running sneakers.